[youtube width=”560″ height=”315″]http://youtu.be/7MBLThyD1nU[/youtube]
Google’s Matt Cutts outlines in straightforward terms what Google will, and mostly won’t do to remove entries from search results. Cutts points out that Google’s aim is to “hold up a mirror to the web,” rather than trying to determine what is and isn’t valid, important or “true.”
Put another way: to remove entries from Google one must have them removed at the source. Once that is done the search engine will remove the entries (that appear in the search results) for the now deleted content. This is by no means a new Google policy, but it is useful to hear it plainly stated.
I’ll be adding my thoughts to this post in due course. Meanwhile your comments are welcome below.